Most Purchased Planners & Journals That Can Generate 6 Figures
Planners and journals that consistently generate six-figure revenues online often tap into high-demand niches, have strong branding, and are optimized for repeat use or gifting. Here’s a breakdown of the top-selling types and examples of what makes them successful:
🔥 Most Purchased Planners & Journals That Can Generate 6 Figures
1. Mental Health & Self-Care Journals
Examples:
The Five Minute Journal
The Mindfulness Journal
Self-Care Journal for Women
Why it Sells:
Mental health awareness is booming. Professionals and young adults want guided reflections, affirmations, and burnout management tools.Ideal Buyers: Women, healthcare workers, students, busy professionals.
Key Features: Prompts, trackers, mood logs, gratitude, affirmations.
2. Daily Productivity Planners
Examples:
Panda Planner
Full Focus Planner by Michael Hyatt
Why it Sells:
People want systems to boost focus, time management, and performance.Ideal Buyers: Entrepreneurs, corporate employees, ADHD users, students.
Key Features: Goal setting, time-blocking, priority tasks, review sections.
3. Goal Setting & Manifestation Planners
Examples:
Law of Attraction Planner
Legend Planner
Why it Sells:
Appeals to self-help communities and manifestation audiences.Ideal Buyers: Women 20–45, spiritual, success-oriented.
Key Features: Vision boards, affirmation prompts, goal tracking.
4. Fitness & Weight Loss Journals
Examples:
Fitbook
Workout & Food Journal
Why it Sells:
Wellness is evergreen. People love structured ways to track progress.Ideal Buyers: Gym-goers, weight loss clients, athletes.
Key Features: Meal planning, workout logs, progress photos, macros.
5. Financial & Budget Planners
Examples:
Clever Fox Budget Planner
The Budget Mom's Budget by Paycheck Workbook
Why it Sells:
Budgeting is always in demand, especially in economic downturns.Ideal Buyers: Young families, single moms, personal finance learners.
Key Features: Monthly budgets, debt tracker, savings goals.
6. Niche Professional Journals
Examples:
Therapist’s Treatment Planner
Nurse Report Sheet Notebook
Why it Sells:
Professionals want tools tailored to their workflows.Ideal Buyers: Nurses, therapists, realtors, educators.
Key Features: Shift logs, patient reports, SOAP notes, caseload planning.
7. Faith-Based or Christian Planners
Examples:
Prayer Journal for Women
Christian Planner
Why it Sells:
Faith-driven buyers look for scripture + productivity tools.Ideal Buyers: Christian women, families, church communities.
Key Features: Devotionals, sermon notes, prayer logs.
8. Wedding & Event Planners
Examples:
The Knot Wedding Planner
Event Planning Notebooks
Why it Sells:
High purchase intent, often gifted, high perceived value.Ideal Buyers: Brides, event coordinators, gift buyers.
Key Features: Checklists, budgeting, timelines, contacts.
💸 Tips to Create a Six-Figure Planner/Journal
Solve a Specific Problem (e.g., burnout, time management, anxiety).
Design for Aesthetics & Usability – Use premium fonts, colors, space.
Bundle it – Offer digital + printable + video tutorial or webinar.
Build a Brand – Not just one journal, but a product line.
Sell Where People Shop – Amazon KDP, Etsy, Shopify, your own site.